The following are some suggested steps that will help you successfully implement the Veterinary Marketing & Staff Development Program in your practice.

• Use Pet Quarterly as a reminder or marketing message.
• Appoint a program coordinator to administer the program.
• Inform clients with a personal letter that they will be receiving their reminders on the front of Pet Quarterly.
• Have the receptionist inform the clients at the front desk that they will be receiving Pet Quarterly in appreciation for their business and that their reminders and important messages will be on the front cover.
• Proactively distribute the magazine in the practice.
  • Handout a magazine with each invoice.
  • Post signs in the reception area and examination rooms telling clients about the magazine.
  • Refer to Pet Quarterly when discussing cases in the examination room.
  • Include a copy of Pet Quarterly in new puppy & kitten kits with a hand written message telling clients that their pet reminders will be on the front of the magazine.
• Use The Team magazine to conduct practice meetings.
• Assign articles to staff members for presentation and discussion.
• With the practice team, set quarterly goals and measure the results.
• Reward the practice team when goals are met.